Utah Jazz Owner Ryan Smith Talks Fashion and Expansion Plans
Originally Published 2 years ago — by Salt Lake Tribune
Utah Jazz owner Ryan Smith discussed the team's future fashion direction, stating that the black-and-yellow color scheme is selling well and has strong fan consumption. While acknowledging the popularity of purple, Smith emphasized the importance of data and fan preferences in determining the team's branding. He mentioned that the team is still collecting data and navigating NBA restrictions on colors, but expressed optimism about the direction they are heading.