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Media Giants

All articles tagged with #media giants

entertainmentstreaming1 year ago

"Major Players Unite: The Game-Changing Sports Streaming Service Set to Dominate TV Industry"

A new sports streaming service, a joint venture between Fox, Disney's ESPN, and Warner Bros Discovery, is set to launch this fall, potentially reshaping the TV industry. The service will not include NBC's "Sunday Night Football" or NFL games airing on CBS, but it will still hold a significant portion of sports rights in the US. Experts believe this move could disrupt the pay-TV landscape, impacting cable companies and potentially leading to new bundling and pairing strategies in the entertainment industry.

business2 years ago

Navigating the Challenges of Upfronts Week for Media Giants and Advertisers.

Media companies are facing a soft advertising market and cost-cutting measures as they pitch to advertisers at this week's Upfronts. The Hollywood writers' strike is also a concern, with some productions already paused. Franchise content and ad-supported tiers for streaming services will be key topics of discussion. Free, ad-supported platforms like Pluto and Tubi are expected to see more advertising dollars.