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Franchise Content

All articles tagged with #franchise content

film-industry2 years ago

"Scorsese and Nolan Join Forces to Rescue Cinema from Comic Book Movies"

Martin Scorsese, in a recent interview, expressed his concern about the dominance of franchise content in Hollywood and its impact on cinema and culture. He called for a stronger fight against this trend, urging filmmakers like Christopher Nolan and the Safdie brothers to hit back from all sides and reinvent cinema. Scorsese criticized the manufactured nature of some films, emphasizing the importance of emotion and meaningful storytelling. He stressed the need for filmmakers to say something with their movies and save cinema.

business2 years ago

Navigating the Challenges of Upfronts Week for Media Giants and Advertisers.

Media companies are facing a soft advertising market and cost-cutting measures as they pitch to advertisers at this week's Upfronts. The Hollywood writers' strike is also a concern, with some productions already paused. Franchise content and ad-supported tiers for streaming services will be key topics of discussion. Free, ad-supported platforms like Pluto and Tubi are expected to see more advertising dollars.