Navigating the Challenges of Upfronts Week for Media Giants and Advertisers.
TL;DR Summary
Media companies are facing a soft advertising market and cost-cutting measures as they pitch to advertisers at this week's Upfronts. The Hollywood writers' strike is also a concern, with some productions already paused. Franchise content and ad-supported tiers for streaming services will be key topics of discussion. Free, ad-supported platforms like Pluto and Tubi are expected to see more advertising dollars.
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