Marketing Ploy News

food-and-beverage2 years ago•2 min saved

Introducing Doritos' $65 nacho cheese-flavored alcohol

Doritos is teaming up with Danish company Empirical to release a limited-edition spirit that tastes like their nacho cheese flavor. Priced at $65 for a 750ml bottle, the spirit is made using Doritos chips through a vacuum distillation process. While it may seem unconventional, the collaboration aims to generate curiosity and increase brand recognition. The companies recommend mixing the spirit with tequila or mezcal for cocktails, or enjoying it neat or over ice.

via KABC-TV|

#alcohol #collaboration #doritos

food-and-beverage2 years ago•2 min saved

Doritos Introduces $65 Nacho Cheese-Flavored Booze

Doritos has partnered with Danish company Empirical to release a limited-edition spirit based on the nacho cheese flavor of their tortilla chips. Priced at $65 for a 750ml bottle, the spirit is described as tasting just like the real thing and can be mixed with tequila or mezcal to make cocktails or enjoyed neat. This collaboration aims to spark curiosity, increase brand recognition, and offer consumers a unique and playful product.

via Yahoo Finance|

#booze #collaboration #doritos

food-and-beverage2 years ago•2 min saved

Introducing Doritos' Alcoholic Nacho Cheese Spirit

Doritos has partnered with Danish company Empirical to release a limited-edition spirit based on the nacho cheese flavor of their tortilla chips. Priced at $65 for a 750ml bottle, the spirit is described as tasting just like the real thing and can be mixed with tequila or mezcal to make cocktails or enjoyed neat. This collaboration aims to spark curiosity, increase brand recognition, and offer consumers something unique and different. However, it is primarily seen as a marketing ploy rather than a significant boost to Pepsi's bottom line.

via CNN|

#booze #collaboration #doritos