Doritos Introduces $65 Nacho Cheese-Flavored Booze

Doritos has partnered with Danish company Empirical to release a limited-edition spirit based on the nacho cheese flavor of their tortilla chips. Priced at $65 for a 750ml bottle, the spirit is described as tasting just like the real thing and can be mixed with tequila or mezcal to make cocktails or enjoyed neat. This collaboration aims to spark curiosity, increase brand recognition, and offer consumers a unique and playful product.