Introducing Doritos' $65 nacho cheese-flavored alcohol

Doritos is teaming up with Danish company Empirical to release a limited-edition spirit that tastes like their nacho cheese flavor. Priced at $65 for a 750ml bottle, the spirit is made using Doritos chips through a vacuum distillation process. While it may seem unconventional, the collaboration aims to generate curiosity and increase brand recognition. The companies recommend mixing the spirit with tequila or mezcal for cocktails, or enjoying it neat or over ice.