Introducing Doritos' Alcoholic Nacho Cheese Spirit

Doritos has partnered with Danish company Empirical to release a limited-edition spirit based on the nacho cheese flavor of their tortilla chips. Priced at $65 for a 750ml bottle, the spirit is described as tasting just like the real thing and can be mixed with tequila or mezcal to make cocktails or enjoyed neat. This collaboration aims to spark curiosity, increase brand recognition, and offer consumers something unique and different. However, it is primarily seen as a marketing ploy rather than a significant boost to Pepsi's bottom line.