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Marketing Campaigns

All articles tagged with #marketing campaigns

technology2 months ago

Google Pixel 10 Breaks Sales Records Amid iPhone 17 Success

Google's Pixel 10 smartphone lineup experienced a record 28% YoY sales increase in the US in September 2025, driven by effective marketing and strong sales of the Pixel 10 Pro XL, coinciding with the launch of Apple's iPhone 17. The success is particularly notable in the $600+ market segments at T-Mobile and Verizon, though less so at AT&T. Google is preparing to launch the Pixel 10a in early 2026 with a conservative design and expected features.

via Wccftech|
#google-pixel-10#marketing-campaigns#pixel-10a
business1 year ago

"Maximizing Opportunities and Navigating Challenges in the Lunar New Year Market"

Many international businesses are eager to tap into the lucrative Lunar New Year market, but cultural missteps can lead to alienating consumers and damaging brand reputation. Brands must understand and reflect the diverse experiences and perspectives of Asian communities to avoid appearing culturally insensitive. Partnering with external stakeholders and understanding the nuances of different markets is crucial for successful engagement. While the potential for profit is high, entering the Asian market during Lunar New Year requires careful consideration and a deep understanding of consumer behavior and cultural customs.

via BBC.com|
#asian-market#business#consumer-behavior
technology2 years ago

Gaming Giants Clash at The Sphere: Xbox vs PlayStation

Microsoft and Sony have engaged in a marketing battle at The Sphere in Las Vegas, with both companies spending thousands of dollars to showcase their gaming products. Microsoft's Xbox campaign featured a 3D billboard and live-action trailer, while Sony showcased Spider-Man 2 with Venom popping out of The Sphere. The campaigns coincided with the start of Twitchcon in Las Vegas.

via The Verge|
#gaming#marketing-campaigns#playstation
business2 years ago

"Burger King's Bold Move to Revive America's Passion for the Whopper"

Burger King's sales have been growing, but the company is still facing a challenge of attracting more customers. While sales have increased due to higher spending per customer, fewer people are visiting Burger King restaurants. To address this, the company plans to reintroduce America's love for the Whopper through well-trained staff, consistent kitchen operations, and marketing campaigns. Burger King also aims to update its restaurants with modern designs and convenient features, including ordering kiosks. The company has invested $400 million in its turnaround plan, with a focus on improving brand fortunes and attracting more customers.

via CNN|
#burger-king#business#marketing-campaigns
business2 years ago

Bud Light's Market Share Declines as Competitors Gain Traction

Modelo Especial, a Mexican lager, has surpassed Bud Light as the top-selling beer in America, driven by factors such as an increasing preference for imported, more expensive beer among American consumers, a decade-old antitrust deal, and effective marketing campaigns targeting young, non-Hispanic consumers. The rise of Modelo also reflects a shift in consumer tastes towards craft beers, imports, hard seltzers, and canned cocktails. The growing Hispanic population in the US and the cultural appeal of Mexican products among non-Hispanic consumers have contributed to Modelo's success. The acquisition of Grupo Modelo by Constellation Brands in 2013 allowed for increased promotion of Modelo and Corona, further boosting their market presence.

via The New York Times|
#beer-market#bud-light#business
business2 years ago

Beyoncé and Adidas mutually agree to end partnership.

Beyoncé and Adidas have mutually agreed to end their business partnership after a significant decline in sales for Beyoncé's custom clothing line, Ivy Park. Despite marketing campaigns with various celebrities, the line only brought in $40 million in sales in 2022, far below its projected $250 million. Before cutting ties, 2023's projections were shifted from $335 million to $65 million. Beyoncé's contract is set to end at the end of the year, but she will still earn her $20 million annual salary.

via TMZ|
#adidas#beyonce#business