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Marc Newson

All articles tagged with #marc newson

technology2 years ago

"Revolutionary Smart Binoculars by Swarovski Optik Can Identify 9,000+ Bird Species"

Australian designer Marc Newson collaborates with Swarovski Optik to create the AI-enhanced AX Visio Binoculars, equipped with an augmented reality display overlay that can identify over 9,000 birds and wildlife. Priced at $5,000, the binoculars feature a 10x32 optical zoom, integrated camera, and a Neural Processing Unit for instant identification. The design challenge was to fit all the components and optics into a compact, repairable form, making birdwatching more accessible with modern technology.

technology2 years ago

"Smart AI Binoculars Revolutionize Birdwatching with Instant Species Identification"

Swarovski Optik and designer Marc Newson have unveiled the AX Visio binoculars at CES 2024, featuring artificial intelligence that can identify over 9,000 species of birds and wildlife in real time. The smart binoculars have an augmented reality display, a camera for photos and videos, and a "share discoveries" mode. Designed for birdwatchers and hunters, the AX Visio can function as traditional binoculars when digital features are switched off and is designed to be repairable and updatable through a companion app.