"Revolutionary Smart Binoculars by Swarovski Optik Can Identify 9,000+ Bird Species"
Australian designer Marc Newson collaborates with Swarovski Optik to create the AI-enhanced AX Visio Binoculars, equipped with an augmented reality display overlay that can identify over 9,000 birds and wildlife. Priced at $5,000, the binoculars feature a 10x32 optical zoom, integrated camera, and a Neural Processing Unit for instant identification. The design challenge was to fit all the components and optics into a compact, repairable form, making birdwatching more accessible with modern technology.