EA and NFL Extend Madden Deal Amid Global Expansion
The NFL has secured long-term deals including a partnership with EA Sports to continue Madden NFL through 2030, expanded its global reach with Amazon Prime Video for the Black Friday game, and signed a major media rights deal with ESPN and Disney. Additionally, the league is making significant changes to the Pro Bowl, moving it to Super Bowl week and incorporating new formats and coverage, while also addressing entertainment choices like the Super Bowl halftime show featuring Bad Bunny.





