All articles tagged with #logo rebrand
Cracker Barrel expects a 4-7% decline in customer visits this year due to negative reactions to its failed logo and restaurant redesign, which led to an 8% drop in traffic and a 9% decrease in shares after the earnings report.
The article discusses the controversy surrounding Cracker Barrel's logo rebrand, which removed its iconic figure, sparking political backlash from right-wing commentators including Trump, highlighting the semiotics of branding, cultural identity, and the political symbolism intertwined with corporate imagery in America.
Cracker Barrel has quietly removed its Pride and DEI pages from its website following backlash over its logo rebrand, which was opposed by right-wing influencers and even drew comments from President Trump. The company stated the updates were to remove outdated content, and the controversy has impacted its stock performance.
Cracker Barrel decided to keep its original logo after facing significant social media backlash, including from President Trump, over its planned rebranding that aimed to modernize its look but was criticized for losing its traditional farmhouse aesthetic and for perceived wokeness. The company acknowledged the feedback and reverted to its classic logo, emphasizing its commitment to its legacy and customer base.
Cracker Barrel faced backlash after unveiling a simplified new logo that removed traditional elements like the barrel and Uncle Herschel, leading to a significant stock drop. The company responded with a statement emphasizing its core values of hospitality, tradition, and quality food, reassuring customers that its heritage and menu remain unchanged despite the rebranding.