All articles tagged with #brand backlash
Cracker Barrel expects a 4-7% decline in customer visits this year due to negative reactions to its failed logo and restaurant redesign, which led to an 8% drop in traffic and a 9% decrease in shares after the earnings report.
Cracker Barrel's new logo, which removes the iconic Uncle Herschel image, has sparked backlash from fans and former employees, leading to a significant stock decline and raising concerns about cultural shifts within the company. Despite the company's claims that core values remain unchanged, the rebranding has been perceived as a move away from traditional Americana, causing emotional and financial repercussions.