Map Camera's best-selling lenses of 2025 reveal a preference for versatile zooms, professional-grade lenses, and affordable primes, with Nikon leading in multiple categories, and popular models including the Nikon Z 24-120mm f/4 S, Nikon Z 24-70mm f/2.8 S II, and Canon RF 45mm f/1.2 STM.
Sigma had an outstanding year in 2025, launching a bold new camera, the Sigma BF, and a diverse range of high-quality lenses, solidifying its reputation as a top photo company with innovative products and impressive optical performance.
Leica celebrated its 100th anniversary in 2025 with a year full of new product launches including three new cameras across different systems, new lenses, special editions, and strategic partnerships, while also achieving record sales. Notable releases include the Leica M EV1, Q3 Monochrom, and SL3-S, along with vintage-inspired lenses and cinema optics, reflecting Leica's continued innovation and premium branding.
In 2025, Tamron released only two new lenses, focusing mainly on zooms, including a high-quality 16-30mm f/2.8 and a versatile 25-200mm zoom, maintaining its trend of consistent, reasonably priced lens offerings, though with limited new models this year.
OM System released some notable products in 2025, including the OM-3 camera and the new 50-200mm f/2.8 lens, but overall the year's offerings were modest with limited innovation, leading to a grade of C+ and concerns about the future of Micro Four Thirds.
Fujifilm's 2025 was a mixed year with innovative but niche products like the GFX Eterna 55 cinema camera and the GFX100RF medium-format camera, alongside less exciting lens releases and a lack of new lens development. The company seems to be preparing for next-generation models, and while some products showed promise, overall the year was uneven, earning a grade of C+.
Sony demonstrated engineering excellence in 2025 with the release of the highly capable a7 V camera, innovative lenses like the 50-150mm f/2 GM and 100mm f/2.8 Macro GM, and a series of other notable products, maintaining its top position in the full-frame mirrorless camera market despite increased competition.
Nikon had an impressive 2025 with the launch of new cameras like the Z5 II and ZR, innovative lenses including the 28-135mm PZ and 35mm f/1.2, and the integration of RED technology, solidifying its resurgence in both photography and videography markets, earning an A- grade for the year.
Canon is participating in Amazon Prime Day 2025 with a curated selection of 22 highly-rated cameras and lenses, offering discounts on a range of products suitable for beginners to professionals, all fulfilled directly by Amazon for reliable shipping and support.
Amazon Prime Day 2025 offers significant discounts on photography gear including Sony and Canon cameras, lenses, drones, storage solutions, protective cases, lighting, and monitors, making it a prime opportunity for photographers to upgrade their equipment at reduced prices.
Before buying a new camera in 2024, consider the various camera types available, such as DSLR, mirrorless, action, and point-and-shoot, and weigh their pros and cons. Recognize the improving quality of smartphone cameras and the importance of sensor size in capturing sharp, detailed images. Understand the differences between fixed and interchangeable lenses, and consider budget and additional expenses when making a purchase, ensuring that the chosen camera aligns with your specific photography needs and level of expertise.
In their annual roundup, photographers Jordan and Alex Mitchell share their picks for the best and worst cameras and lenses of 2023. They also discuss their favorite photo trends and engage in fun challenges, including lens pong and movie trivia. The winners and losers are revealed in a video, with Jordan emerging as the victor. The festivities continue with end-of-the-year video specials.
The article highlights some of the best Black Friday and Cyber Monday deals for photographers in 2023. It includes discounts on cameras such as the Panasonic Lumix S5, Nikon Z5, Sony a7 III, Canon EOS R8, and Fujifilm GFX100S. There are also deals on lenses like the OM System M.Zuiko Digital ED 30mm Macro Lens, Panasonic Lumix S Pro 16-35mm, Fujifilm XF 150-600mm, Tamron full-frame primes, and Canon RF and Nikon Z telephoto zoom lenses. These deals offer significant savings for photographers looking to upgrade their gear during the holiday shopping season.
The iPhone 15 Pro boasts seven lenses on the back, but only three are physical cameras. The remaining four are hidden in the main camera and offer pre-set digital zoom levels. Users can swap between these lenses by adjusting settings in the Camera app, enabling additional lenses, and setting a default option. The 48MP sensor and 24MP default shot resolution ensure that zoomed-in shots retain detail.
Skies and Scopes' annual gear analysis of shortlisted images from the Astronomy Photographer of the Year competition reveals that astrophotographers are increasingly switching from DSLR to mirrorless cameras, with 58% using mirrorless in 2023. Canon remains the most popular brand among astrophotographers, followed by Nikon and Sony. The Canon EOS 6D is the top camera model, while third-party lenses from Sigma, Tamron, and Rokinon are preferred. The survey also highlights the popularity of full-frame image sensors and the preference for fast apertures in astrophotography.