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Kyte Baby

All articles tagged with #kyte baby

lifestyle1 year ago

Kyte Baby's PR Disaster: A Cult Brand's Maternity Leave Backlash

The trend of dressing babies in bamboo fiber clothes has created a devoted community of "Bamboo Moms," but a high-profile misstep by baby clothing brand Kyte Baby has caused a backlash among its passionate fans. After denying an employee's request to work remotely while her baby was in the hospital, the company faced criticism for being anti-working mom and insincere in its apology. The incident has sparked a reevaluation among Bamboo Moms, who are now exploring other brands and small businesses in the bamboo clothing market.

business2 years ago

"Fired NICU Mom Speaks Out Against Kyte Baby CEO's Actions"

Marissa Hughes, a mother allegedly fired from Kyte Baby while her newborn son was hospitalized, spoke out after the CEO issued apologies. Hughes, who adopted her premature son Judah, requested to work remotely from the NICU but was allegedly only offered two weeks and then fired. The CEO apologized twice, admitting to mishandling the situation. Hughes, who declined an offer to return to the company, emphasized the importance of compassion and flexibility for both biological and adoptive parents. The family's GoFundMe page has raised almost double its initial goal, with support from prominent figures in the baby care industry.

business2 years ago

"Kyte Baby CEO's Controversial Decision Sparks Backlash and Consumer Boycott"

The CEO of Kyte Baby issued apologies after a new mother was fired for requesting to work remotely while her baby was in the NICU. The company initially denied the request, citing the employee's role as largely on-site, but is now revising its maternity leave policy. The incident highlights the lack of workplace protections for mothers and pregnant people in the United States, where paid parental leave is not federally guaranteed.