
Kyte Baby's PR Disaster: A Cult Brand's Maternity Leave Backlash
The trend of dressing babies in bamboo fiber clothes has created a devoted community of "Bamboo Moms," but a high-profile misstep by baby clothing brand Kyte Baby has caused a backlash among its passionate fans. After denying an employee's request to work remotely while her baby was in the hospital, the company faced criticism for being anti-working mom and insincere in its apology. The incident has sparked a reevaluation among Bamboo Moms, who are now exploring other brands and small businesses in the bamboo clothing market.

