Kyte Baby's PR Disaster: A Cult Brand's Maternity Leave Backlash
TL;DR Summary
The trend of dressing babies in bamboo fiber clothes has created a devoted community of "Bamboo Moms," but a high-profile misstep by baby clothing brand Kyte Baby has caused a backlash among its passionate fans. After denying an employee's request to work remotely while her baby was in the hospital, the company faced criticism for being anti-working mom and insincere in its apology. The incident has sparked a reevaluation among Bamboo Moms, who are now exploring other brands and small businesses in the bamboo clothing market.
- Some baby brands have a cult-like following. Kyte Baby’s went sour CNN
- Opinion: What baby brands owe their customers CNN
- Kyte Baby owner apologizes for firing adoptive NICU mom Marissa Hughes The Washington Post
- TX baby clothing company faces backlash after firing new mom who asked to work from NICU Fort Worth Star-Telegram
- The Kyte Baby PR disaster over maternity leave, explained Axios
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