Nike Secures German Soccer Team Kit Deal, Dealing Blow to Adidas
Nike secures a major victory over Adidas by winning the contract to supply the official kits for the German national soccer teams from 2027 to 2034, ending Adidas' seven-decade partnership with the German Football Association. The decision was based on Nike's superior financial offer and its vision for developing women's football and grassroots sports in Germany. This comes as a blow to Adidas, which has been facing financial challenges, including a recent net loss and the fallout from ending its partnership with rapper Ye.