The action camera market, once dominated by GoPro, is now largely controlled by Chinese companies DJI and Insta360, which hold nearly 90% of the market share in Japan. GoPro's decline is attributed to its failed drone venture and slower innovation compared to its Chinese rivals, who continue to invest heavily in new technology. Despite this, the overall market is growing rapidly, offering potential for GoPro to rebound with new products in the future.
A team of scientists and artists sent a modified Insta360 camera to the edge of space to capture high-resolution images that aim to inspire a sense of global connection, inspired by the 'overview effect.' The 11K 360-degree camera, built for extreme conditions, was launched on a balloon reaching 20 miles above Earth, capturing stunning footage for documentaries and scientific use, despite some technical challenges during the flight.
Insta360 has announced the X4 Air, a smaller, lighter, and more affordable 360-degree action camera priced at $399.99, offering 8K recording at 30fps and other features similar to its predecessor, the X4, with some performance trade-offs. It is designed for portability and ease of use, with user-replaceable lenses, waterproofing, and hands-free controls, making it a convenient option for on-the-go filming.
Insta360 has launched a new drone sub-brand called Antigravity, with its first model, the Antigravity A1, capable of recording 360-degree videos at 8K resolution. The small, lightweight drone is easy to fly and operate, featuring innovative head-tracking controls and a single-hand grip controller. It is set to launch in January 2026, with more details on pricing and availability to follow.
Insta360's Antigravity A1 is a unique 360-degree FPV drone set that includes OLED goggles and a motion controller, offering intuitive flying and high-quality 8K video capture with invisible stitching, though its release date and price are not yet announced.
The Antigravity A1 is a user-friendly, 360-degree consumer drone that integrates Insta360's camera tech, allowing even first-time pilots to capture professional-looking footage easily, with features like automatic reframing and immersive headset control, set to launch in early 2026.
Insta360 is launching its first drone, Antigravity, which features a 360-degree camera and virtual cockpit goggles, allowing users to fly and explore without traditional controls, potentially revolutionizing drone design and usage.
Leaked images suggest Insta360 is redesigning its compact action camera, now called the Go Ultra, featuring a square shape, a larger sensor, 4K/60fps video, stabilization, horizon lock, and a new Action Pod dock with a flip-up screen, with an expected release date still unconfirmed.
Insta360's Antigravity A1 drone is a groundbreaking device that combines a 360-degree camera with a drone, offering an immersive flying experience controlled via VR headset and a unique handle, though it currently faces some technical kinks and is aimed at enthusiasts and novices alike, with availability expected in January.
Insta360 is developing a lightweight 'Antigravity' drone equipped with dual fisheye lenses to capture immersive 360-degree footage, potentially revolutionizing drone videography and challenging DJI's dominance, amid ongoing U.S. regulatory scrutiny of Chinese drone manufacturers.
Antigravity, a new drone brand backed by Insta360, announced an innovative sub-249g drone with 8K 360-degree capture, aiming to redefine aerial storytelling with a focus on user experience and accessibility, challenging DJI's dominance in the market. The product is set to be unveiled in August, promising intuitive controls and safety features, potentially opening a new category in consumer drones.
Insta360 has announced its new Antigravity drone brand, aiming to compete with DJI by offering a 360-degree, sub-249g, 8K drone focused on creativity and user experience, with a release planned for August. The drone emphasizes ease of use and safety features, targeting consumers and enthusiasts, though its success may be impacted by geopolitical issues and market competition.
Prime Day has brought significant discounts on action cameras, including $150 off the GoPro Hero12 Black and $130 off the Insta360 Ace, marking the lowest prices ever seen for these models.
Insta360 has released the X4, an upgraded 360-degree camera with higher-resolution sensors, a larger battery, and improved versatility. The camera features removable lens guards, USB 3.0 support, and a streamlined button layout with a larger touchscreen. It can capture video at up to 8K 30fps or 5.7K at 60fps, with enhanced slow-motion capabilities. The X4 retains features like horizon lock, image stabilization, and waterproofing, and is priced at $499.99.
Insta360 has unveiled the X4, its highest resolution 360-degree action camera capable of capturing detailed 8K videos and doubling as a wide-angle action camera. Powered by a 5nm AI chip, it features voice and gesture control, AI-powered shooting and editing, and a 135-minute runtime. The X4's 8K resolution allows for vivid reframing, and it offers 60fps 5.7K video, 4K/100fps setting, and 72MP photos. Priced at $499.99, it also includes creative shooting modes, a removable lens guard, and underwater capabilities.
