The action camera market, once dominated by GoPro, is now largely controlled by Chinese companies DJI and Insta360, which hold nearly 90% of the market share in Japan. GoPro's decline is attributed to its failed drone venture and slower innovation compared to its Chinese rivals, who continue to invest heavily in new technology. Despite this, the overall market is growing rapidly, offering potential for GoPro to rebound with new products in the future.
The DJI Osmo Action 6 received a firmware update adding 8K video recording, wireless footage upload, film-style presets, QS button customization, focus peaking, and gesture control, enhancing its capabilities for action videography.
Insta360 has announced the X4 Air, a smaller, lighter, and more affordable 360-degree action camera priced at $399.99, offering 8K recording at 30fps and other features similar to its predecessor, the X4, with some performance trade-offs. It is designed for portability and ease of use, with user-replaceable lenses, waterproofing, and hands-free controls, making it a convenient option for on-the-go filming.
The Oakley Meta Vanguard are versatile smart glasses designed for outdoor sports enthusiasts, combining sunglasses, a 12MP action camera, and audio features with Garmin and Strava integration, offering convenience and functionality for active users, despite some limitations in waterproofing and camera specs.
The Insta360 X5, a high-quality 360-degree action camera, is on sale for a record low price of $499.99 at Amazon, Best Buy, and directly from Insta360, offering improved image quality, faster charging, and user-replaceable lenses, making it a great choice for adventure enthusiasts.
GoPro announced the Fluid Pro AI, a versatile AI-powered gimbal that can track subjects automatically, work with smartphones and various cameras, and features a 360-degree pan, tilt, and built-in fill light, launching on October 21 for $229.99.
DJI has announced the Osmo Nano, a compact wearable action camera with a detachable display dock, capable of recording 4K video at 60fps, featuring advanced stabilization, a high-resolution sensor, and versatile mounting accessories, priced at €279 for the 64GB model and €309 for the 128GB model, but not available in the US at launch.
DJI has introduced the Osmo Nano, a tiny, magnetic wearable action camera capable of shooting 4K video and supporting various mounts, but it is not available in the U.S. due to regulatory issues. The camera features a 1/1.3-inch sensor, 120 fps recording, and supports gesture controls, with a lightweight design and fast charging, making it a versatile option for capturing on-the-go footage.
GoPro is launching a new lineup of products, including the Max2 360-degree camera with 'True 8K' resolution aimed at competing with Insta360's X5, along with a budget-friendly Lit Hero action camera and a Fluid Pro AI gimbal, expanding its offerings beyond traditional action cameras.
GoPro introduces the Max2, claiming it is the only true 8K 360° camera on the market, offering higher resolution, replaceable lenses, professional workflow features, and industry-leading audio, designed for high-impact sports and professional use.
DJI announced the Osmo Nano, a tiny, lightweight wearable action camera weighing just 52 grams, featuring a large 1/1.3-inch sensor capable of 4K60 video, 10-bit color, and advanced stabilization, with versatile mounting options and waterproof design, available globally but not yet in the U.S.
DJI announced the Osmo Nano, its smallest action camera to date, featuring a 1/1.3-inch sensor, 4K/120fps recording, and innovative head nod activation, but it will not be immediately available in the US market. The camera is lightweight, waterproof, and compatible with wireless microphones, with optional accessories to enhance functionality.
The DJI Osmo Nano, a compact action camera with advanced features like a 1/1.3" sensor, 4K/60fps video, and waterproof design, has been fully leaked via an Australian webshop, revealing its specs, accessories, and release date set for September 23, 2025, with prices starting at 399 euros.
Leaked images suggest Insta360 is redesigning its compact action camera, now called the Go Ultra, featuring a square shape, a larger sensor, 4K/60fps video, stabilization, horizon lock, and a new Action Pod dock with a flip-up screen, with an expected release date still unconfirmed.
DJI has launched the Osmo 360, its first 360° action camera, capable of recording in 8K at 50fps and offering up to 100 minutes of continuous recording, featuring advanced sensors, stabilization, and high-resolution stills, with multiple storage and connectivity options.
