China Takes Lead in Action Camera Market from the US

The action camera market, once dominated by GoPro, is now largely controlled by Chinese companies DJI and Insta360, which hold nearly 90% of the market share in Japan. GoPro's decline is attributed to its failed drone venture and slower innovation compared to its Chinese rivals, who continue to invest heavily in new technology. Despite this, the overall market is growing rapidly, offering potential for GoPro to rebound with new products in the future.