"Meta and Amazon Join Forces for In-App Shopping on Facebook & Instagram"
Meta (formerly Facebook) is partnering with Amazon to introduce a new in-app shopping feature on Facebook and Instagram. Users will be able to link their Facebook and Instagram accounts to their Amazon account, allowing them to shop through Meta's social apps and check out with their saved Amazon payment information and shipping address. The feature will display real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads. This partnership could provide a significant revenue opportunity for Meta, Amazon, and advertisers, while bypassing challenges with Apple's App Tracking Transparency policy.
