WhatsApp Enhances In-App Shopping with Flows and Payment Options in India

WhatsApp is enhancing its shopping experience with the introduction of Flows, a feature that allows users to complete tasks such as booking appointments or selecting seats without leaving the app. Merchants will have access to building blocks like text boxes and calendars to create these experiences. The company has been testing Flows with various businesses and aims to build rich experiences within the chat thread. WhatsApp is also partnering with payment gateway providers in India to expand payment options for customers. The company's revenue relies on increased conversations and transactions, and it is testing personalized messages for merchants to further enhance the shopping experience.