All articles tagged with #business messaging
Originally Published 2 months ago — by Engadget
WhatsApp is testing a new feature that limits the number of messages high-volume senders and spammers can send without a reply, aiming to reduce spam and scam messages, with the trial rolling out in multiple countries soon.
Originally Published 1 year ago — by TechCrunch
Meta is expanding its Meta Verified program to WhatsApp Business users in Brazil, India, Indonesia, and Colombia, with subscription plans starting at $14 a month. The program offers features like a verification badge, impersonation protection, multi-device usage, and custom web pages. Additionally, Meta is introducing API-based customer call services and personalized messaging for businesses. This move aims to enhance business communication and customer support on WhatsApp, leveraging its large user base to drive revenue and engagement.
Originally Published 2 years ago — by TechCrunch
WhatsApp is enhancing its shopping experience with the introduction of Flows, a feature that allows users to complete tasks such as booking appointments or selecting seats without leaving the app. Merchants will have access to building blocks like text boxes and calendars to create these experiences. The company has been testing Flows with various businesses and aims to build rich experiences within the chat thread. WhatsApp is also partnering with payment gateway providers in India to expand payment options for customers. The company's revenue relies on increased conversations and transactions, and it is testing personalized messages for merchants to further enhance the shopping experience.
Originally Published 2 years ago — by CNBC
Meta, formerly known as Facebook, is focusing on monetizing its popular messaging app, WhatsApp, by targeting large businesses. With over 2 billion users worldwide, WhatsApp has become a vital communication tool, but it has struggled to generate significant revenue. Meta aims to change that by encouraging more businesses to use WhatsApp as their primary customer communication platform. Companies pay fees ranging from a half-cent to 15 cents per conversation, depending on the type of chat and the country. Meta has been developing features like the WhatsApp Business app and click-to-message ads to attract businesses and generate revenue. However, WhatsApp's true value to Meta remains unclear, with estimated revenue between $500 million and $1 billion, a fraction of Meta's total sales. The challenge lies in finding effective ways to monetize a platform primarily used for private messaging. Despite its popularity globally, WhatsApp's user penetration in the US remains low, but Meta sees potential for growth by emphasizing data privacy and encryption features. Additionally, Meta plans to incorporate generative AI and advanced chatbots into WhatsApp to enhance business applications and customer interactions.