Cartier faces backlash for using images of Amazon tribe impacted by gold mining.
Cartier, a luxury jewelry brand, has been criticized for using images of the Yanomami tribe, who have been devastated by illegal gold mining, to promote its own image. The French company has been accused of greenwashing, as it claims to be working to protect the rainforest where the Yanomami live, but has not followed through on its promises. The Yanomami have urged people not to buy gold jewelry, regardless of its source, as demand for the precious metal drives gold prices up and draws miners into their territory.