Samsung Unveils HDR10+ Advanced to Compete with Dolby Vision 2
Samsung announced HDR10+ Advanced, a new HDR format that can reach up to 5,000 nits of peak brightness, offering genre-based optimizations, motion smoothing, and ambient-light adaptation, aiming to enhance visual quality on premium HDR TVs and monitors, with rollout starting in 2026 on Samsung's high-end TVs and initial support from Amazon Prime Video.