Samsung Unveils HDR10+ Advanced to Compete with Dolby Vision 2

TL;DR Summary
Samsung announced HDR10+ Advanced, a new HDR format that can reach up to 5,000 nits of peak brightness, offering genre-based optimizations, motion smoothing, and ambient-light adaptation, aiming to enhance visual quality on premium HDR TVs and monitors, with rollout starting in 2026 on Samsung's high-end TVs and initial support from Amazon Prime Video.
- Samsung Announces HDR10+ Advanced, Offering Up To 5,000 Nits Of Peak HDR Brightness Wccftech
- Samsung Responds To Dolby Vision 2 With New HDR10+ Advanced Standard—And A Major Streamer Is Already Onboard Forbes
- I saw the future of TVs at Samsung's South Korea lab - and I'm excited for these 3 things ZDNET
- Samsung previews HDR10 Plus Advanced, its answer to Dolby Vision 2 The Verge
- New HDR10+ Advanced standard will try to fix the soap opera effect Ars Technica
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