
Roku Explores Placing Ads on TV's HDMI Inputs
Roku is considering placing ads over HDMI inputs as a way to monetize smart TVs further, as revealed in a patent. The patent describes the idea of identifying paused content and inserting ads, as well as using metadata and content recognition to make the ads relevant to the content being watched. While this is just a patent and there's no evidence that Roku has implemented it, the company has explored other forms of advertising on TVs.
