"The Keith Lee Effect: How DFW Eateries Are Faring After His Reviews"
Halal Fusionz, a Pakistani-Tex-Mex fusion restaurant in Farmers Branch, experienced a surge in customers after a rave review from TikTok food critic Keith Lee. The sudden influx of orders led to long wait times, with some customers waiting up to three hours. The restaurant, which is takeout and delivery only, struggled to keep up with the demand and had to cancel new orders. Owner Ahmed Siyaji, who usually cooks alone, was overwhelmed by the sudden attention but grateful for the support. Despite the long wait times, many customers found the food to be worth it and were satisfied with their experience.