"Cleveland Cavaliers to Air Five Free Games on WUAB Channel 43"
Gray Television, owner of WOIO and WUAB, will air five Cleveland Cavaliers games on WUAB during the second half of the NBA season, marking the first time local telecasts of the team will be available on over-the-air television since 2017-18. This comes as part of a deal approved in bankruptcy court, allowing organizations to sell games to other broadcast partners. With the Cavs playing well and holding the No. 2 seed in the Eastern Conference, the increased exposure through over-the-air and cable/satellite systems will boost interest in the team. The sports television market is evolving, with potential involvement from big tech like Amazon and traditional media players in the future.
