NVIDIA OPP Fold Sparks RTX 50 Price Spike, 5080 Focus Ahead for Higher Margin GPUs
Rumors claim NVIDIA has canceled the Open Price Program for AIBs, potentially ending MSRP pricing on RTX 50-series GPUs and triggering “massive price increases.” The GeForce RTX 5070 Ti production may be reduced in favor of the RTX 5080 (with 16 GB GDDR7), while lower-end 8 GB GPUs could fill the budget segment; AMD is reportedly pursuing similar high-VRAM cards. Reports have been inconsistent, including a pushback from ASUS, creating uncertainty about the roadmap.
