All articles tagged with #game franchise
Embracer aims to turn its business around with Lord of the Rings games, as it owns the rights to the popular fantasy property and wants it to be one of the biggest gaming franchises in the world. The company admitted that Lord of the Rings has a much bigger draw than some of the other titles its teams have been working on. Embracer is hoping that the franchise has the potential to be one of the biggest brands in gaming.
Embracer plans to turn Lord of the Rings into "one of the biggest gaming franchises in the world" amid a costly restructure that includes cancelling in-development projects, shutting studios, and laying off staff. The company will decrease spending across the board, reduce third-party publishing, and focus on internal IP and external funding of large-budget games. Embracer executives made it clear that the company plans to focus on projects that will bring in significant cash, with a priority on The Lord of the Rings video games. Embracer bought the rights to The Lord of the Rings and The Hobbit in August 2022 and announced plans to explore opportunities to create new games, movies, and more based on the famous intellectual property.