Embracer's Ambitious Plans for Lord of the Rings Franchise in Jeopardy
TL;DR Summary
Embracer aims to turn its business around with Lord of the Rings games, as it owns the rights to the popular fantasy property and wants it to be one of the biggest gaming franchises in the world. The company admitted that Lord of the Rings has a much bigger draw than some of the other titles its teams have been working on. Embracer is hoping that the franchise has the potential to be one of the biggest brands in gaming.
- Lord of the Rings Needs to Be the Biggest Game Franchise in the World, Says Embracer Push Square
- Big Game Company Says It'll Be 'Exploiting Lord of the Rings' Kotaku
- Tomb Raider, Lord of the Rings owner Embracer to close studios, cancel games Polygon
- New Lord Of The Rings Movies In Huge Trouble After Company Layoff? Giant Freakin Robot
- Breakingviews - Embracer's standalone pitch hits the right buttons Reuters
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