Embracer's Ambitious Plan to Make Lord of the Rings a Top Gaming Franchise

Embracer plans to turn Lord of the Rings into "one of the biggest gaming franchises in the world" amid a costly restructure that includes cancelling in-development projects, shutting studios, and laying off staff. The company will decrease spending across the board, reduce third-party publishing, and focus on internal IP and external funding of large-budget games. Embracer executives made it clear that the company plans to focus on projects that will bring in significant cash, with a priority on The Lord of the Rings video games. Embracer bought the rights to The Lord of the Rings and The Hobbit in August 2022 and announced plans to explore opportunities to create new games, movies, and more based on the famous intellectual property.