"Google Analytics 4: The Hilarious Takeover and Reactions"
TL;DR Summary
On the day Google was supposed to launch its new Google Analytics 4 (GA4), competitor Matomo released a hilarious parody video called "Googleheimer" mocking the transition. GA4 has received criticism for omitting beloved features and dashboards from the original Analytics product, leaving some users dissatisfied. Matomo hopes to attract users who are unhappy with GA4 and is promoting their alternative analytics solution through the viral video.
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