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Free Services

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FTC Orders Intuit to Stop Deceptive "Free" TurboTax Advertising

Intuit, the maker of TurboTax, is facing a potential ban from the Federal Trade Commission (FTC) on advertising its tax filing services as "free" due to alleged deceptive marketing practices. The FTC claims that Intuit has been misleading consumers by charging them for services that were advertised as free, and is seeking to prohibit the company from using the term "free" in its advertising unless it clearly discloses any limitations or costs associated with the services.

via Engadget|

#advertising #business #free-services

business2 years ago•2 min saved

FTC Cracks Down on TurboTax for Deceptive "Free" Services

The Federal Trade Commission has banned TurboTax from advertising its services as "free" unless they are truly free for all customers, citing deceptive advertising practices. The FTC found that TurboTax's "free" tax services were not accessible to many customers, leading to misleading advertising. Intuit, TurboTax's owner, has appealed the decision, claiming bias within the FTC. Additionally, Intuit has been ordered to clearly disclose the percentage of customers who qualify for the free service and to provide transparent information about the terms and conditions. This ruling follows a 50-state settlement in which TurboTax's parent company, Intuit, was accused of steering low-income Americans away from free tax-filing services.

via CNN|

#business #deceptive-advertising #free-services