"Oura Ring introduces social sleep tracking and health progress sharing"
The Oura Ring has introduced a new social feature called Oura Circles that allows users to share their sleep, readiness, and activity scores with up to 20 other Oura members. Users can customize what they share and react to data shared by others with emojis. The feature is designed to provide social connection and combat post-pandemic loneliness issues. However, it is also about creating mini clubs for competitive sharing and making the Oura ring more attractive to people outside those clubs.