Mozilla is testing a new built-in "Review Checker" feature for its Firefox browser that rates the reliability of product reviews. The tool, powered by technology from Fakespot, assigns a grade to reviews, offers an adjusted rating with unreliable reviews removed, and highlights key points. Fake reviews have been a major issue for online retailers, and this feature aims to help users identify deceptive reviews. While Fakespot already offers similar services, being integrated into Firefox could significantly increase its user base. Mozilla has not announced an official release date for the feature yet.
Mozilla has acquired Fakespot, a review-checking and scammer-spotting service, and plans to integrate it into Firefox. Fakespot uses AI to search for patterns of paid, astroturf, or other imposter behavior in product reviews on e-commerce sites. The reviews then get a letter grade and a "corrected" average score based on the reviews not cited as fake. Mozilla also wants to expand its work around ethical AI and responsible advertising. Fakespot will continue to be available as a Chrome, iOS, or Android extension, but Firefox will get some exclusive tools.
Mozilla has acquired Fakespot, a startup that uses AI and machine learning to identify fake or unreliable reviews on online marketplaces. Fakespot provides a rating or grade for the product’s reviews to help consumers make more informed decisions when making a purchase. With Fakespot, Firefox users will have access to a trustworthy shopping tool that will help improve the e-commerce experience. Mozilla says it will introduce Fakespot functionality to Firefox over time.
