Mozilla acquires Fakespot to enhance Firefox shopping tools.

Mozilla has acquired Fakespot, a startup that uses AI and machine learning to identify fake or unreliable reviews on online marketplaces. Fakespot provides a rating or grade for the product’s reviews to help consumers make more informed decisions when making a purchase. With Fakespot, Firefox users will have access to a trustworthy shopping tool that will help improve the e-commerce experience. Mozilla says it will introduce Fakespot functionality to Firefox over time.