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Short-term memory lapses are usually normal and occur when our brains fail to save information as long-term memories. Our working memory can only hold about four or five thoughts or tasks at a time, and unless these thoughts go through the encoding process, they won't be saved permanently. To improve short-term memory, experts suggest repeating and reciting information, assigning meaning to it, using visual or emotional cues, and setting information to music. Prioritizing sleep and exercise also play a crucial role in enhancing memory.