E.l.f. Beauty Acquires Hailey Bieber’s Rhode in $1 Billion Deal
TL;DR Summary
E.l.f. Beauty is acquiring Hailey Bieber’s skincare brand Rhode in a $1 billion deal, marking its largest acquisition to date. Bieber will remain involved as chief creative officer, and the deal includes plans for international expansion and Sephora distribution. The acquisition reflects Rhode's rapid growth and E.l.f.'s strategic focus on expanding its brand portfolio in the beauty industry.
- E.l.f. Beauty to Acquire Hailey Bieber’s Rhode in $1 Billion Deal WWD
- E.l.f. Buys Hailey Bieber’s Rhode Cosmetics Brand in $1 Billion Deal WSJ
- E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in deal valued up to $1 billion CNBC
- Rhode: Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal BBC
- E.l.f. Beauty turns to Hailey Bieber for help as tariffs cloud the company’s outlook MarketWatch
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