All articles tagged with #celebrity brands
The article criticizes the launch of SmartLess Mobile, a new mobile service by the celebrity podcast hosts, as a cynical and grim extension of their brand into a basic utility, highlighting how it feels disconnected from the needs and realities of consumers and reflecting broader concerns about celebrity-driven products in a saturated market.
Hailey Bieber's makeup brand Rhode has been sold to e.l.f. Beauty in a deal valued at up to $1 billion, with Bieber remaining as chief creative officer. The brand, launched in 2022 and rapidly growing through social media popularity, will expand its distribution globally, including plans to be sold in Sephora. The deal underscores the rising influence and valuation of celebrity-founded beauty brands.
Alex Cooper, host of "Call Her Daddy," is launching Unwell Hydration, an electrolyte drink in partnership with Nestlé, set to debut on January 1. The drink, aimed primarily at women, will be low in sugar, contain B vitamins, and be available in flavors like strawberry and mango citrus. This move aligns with a trend of celebrities entering the beverage market, following successful ventures like Prime Hydration by Logan Paul and KSI. Cooper's company has also filed a trademark for "Popular Vodka by Unwell," indicating potential expansion into alcoholic beverages.
Gwyneth Paltrow's lifestyle brand Goop is facing challenges amid recent layoffs and increased competition in the celebrity-led e-commerce space. Despite Goop's initial success and Paltrow's strong personal brand, the company is struggling to maintain its market share as consumer habits shift and competitors emerge. Goop's beauty and wellness line is underperforming at Target, and the brand is undergoing restructuring to focus on its core revenue streams. Paltrow remains committed to the brand while also returning to acting, with plans to star in an upcoming film.
The spirits industry has surpassed beer in revenue market share for the first time ever, growing from 28.7% in 2000 to 42.1% in 2022, according to the Distilled Spirits Council of the United States. Key trends shaping the industry include the rise of celebrity-backed brands, premiumization of spirits and ready-to-drink cocktails, the popularity of no- and low-alcohol drinks, conscious consumerism, and supply chain and inflationary issues.
Jennifer Lopez has launched Delola, a new alcohol company that sells tequila, vodka, and amaro spritzes, despite her previous statements about not drinking alcohol. The company is named after her "carefree, fun side" and inspired by the Italian coastline. While J.Lo acknowledges that she's "not a huge alcohol drinker," she wanted to create something better-tasting and healthier than other cocktails. Fans have criticized the move as hypocritical, especially given her previous comments about the negative effects of alcohol on the skin and her husband's recovery from addiction.