Ford to Reduce F-150 Lightning Production by Half in 2024

Ford is reportedly reducing the production of its F-150 Lightning electric pickup trucks due to changing market demand. The automaker plans to adjust its planned production at the Rouge Electric Vehicle Center to an average of 1,600 per week starting in January. Ford will continue to match production to customer demand. This decision comes as Ford aims to better align its production capacity with market dynamics in the evolving electric vehicle industry.