Decoding the Enigmatic Naming Process of Medications like Ozempic and Jardiance
The process of naming pharmaceutical drugs involves careful consideration of factors such as the number of letters and syllables, as well as the inclusion of specific letters like Z or X to make the name stand out. Jingles and catchy tunes in commercials help people remember the branded names of drugs. Research has shown that consumers are drawn to drugs with names starting with Z, which imparts a high-tech, sciency feeling. Sometimes the same drug has multiple names depending on its usage, and names are chosen to differentiate drugs with similar formulations. The naming process also involves creating a brand personality and considering the target audience.