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Dine Brands Global

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business1 year ago•2 min saved

"Applebee's and IHOP Consider Co-Branded Restaurants in the US Market"

Dine Brands Global, the parent company of Applebee's and IHOP, is considering introducing joint IHOP-Applebee's restaurants in the U.S. market, following the success of such locations in international markets. The concept features shared back-of-house operations and a combined front-of-house for both brands. The company will monitor the success of this test concept and consider further expansion in select U.S. locations. This move comes as the company aims to capitalize on the potential for growth and increased revenues by addressing all four day parts with the two brands.

via Fox Business|

#applebees #business #dine-brands-global

business-food-industry1 year ago•1 min saved

"Applebee's and IHOP to Launch Co-Branded Restaurants in the U.S."

Dine Brands Global, the parent company of IHOP and Applebee’s, has begun opening dual-branded locations, combining back-of-the-house cooking areas and blending front-of-the-house dining areas, with discrete entrances. The concept aims to reduce costs and maximize revenues by attracting customers dining at different times of the day to the same location. The company plans to eventually bring this concept to the U.S. as it faces challenges amid changing tastes and rising cost pressures. Despite closures, Dine Brands plans to open 25 new restaurants with a more modern, streamlined design, and sees IHOP as a market leader with a track record of growth.

via NBC News|

#applebees #business-food-industry #co-branded-locations