"Applebee's and IHOP Consider Co-Branded Restaurants in the US Market"

Dine Brands Global, the parent company of Applebee's and IHOP, is considering introducing joint IHOP-Applebee's restaurants in the U.S. market, following the success of such locations in international markets. The concept features shared back-of-house operations and a combined front-of-house for both brands. The company will monitor the success of this test concept and consider further expansion in select U.S. locations. This move comes as the company aims to capitalize on the potential for growth and increased revenues by addressing all four day parts with the two brands.