"Applebee's and IHOP to Launch Co-Branded Restaurants in the U.S."
Dine Brands Global, the parent company of IHOP and Applebee’s, has begun opening dual-branded locations, combining back-of-the-house cooking areas and blending front-of-the-house dining areas, with discrete entrances. The concept aims to reduce costs and maximize revenues by attracting customers dining at different times of the day to the same location. The company plans to eventually bring this concept to the U.S. as it faces challenges amid changing tastes and rising cost pressures. Despite closures, Dine Brands plans to open 25 new restaurants with a more modern, streamlined design, and sees IHOP as a market leader with a track record of growth.