All articles tagged with #digital strategy
The Washington Post plans substantial newsroom and business-side layoffs to cut losses and realign coverage toward core strengths like politics and national security, with a greater emphasis on digital storytelling; this could shrink areas such as sports, international, and local coverage as leadership seeks self-sustainability.
Democrats have made significant strides in the online media landscape post-2024, including increased podcast engagement, the emergence of a progressive media ecosystem, and strategic use of social media campaigns, but still lag behind the well-established conservative media infrastructure. Continued investment and innovative messaging are essential for Democrats to effectively compete in the digital space.
Zara Rahim, a seasoned communications strategist with a diverse background, played a pivotal role in Zohran Mamdani's historic NYC mayoral victory by implementing a grassroots, authentic campaign that engaged overlooked communities through digital and on-the-ground efforts.
The Washington Post is launching a new program called From the Source, which invites named sources quoted in its climate articles to annotate and comment on those stories, aiming to increase reader engagement and keep audiences on its site, while also vetting comments for accuracy and fairness.
CNN has appointed Mark Thompson as its new CEO, following the firing of former CEO Chris Licht. Thompson, the former CEO of The New York Times, will focus on building digital subscription businesses around CNN.com and creating programming for a younger audience on CNN Max. He aims to make CNN a sustainable business for the next five years and will explore the integration of Bleacher Report with CNN.com. Thompson's experience in growing the Times' subscription digital business is expected to benefit CNN's digital strategy. He will also have the opportunity to develop new shows on CNN Max, targeting a younger demographic.