Tag

Digital Menu Boards

All articles tagged with #digital menu boards

business1 year ago

"Wendy's Vows No Surge Pricing Amid Backlash and Burger King's Response"

Wendy's CEO initially mentioned plans to experiment with dynamic pricing, leading to concerns about surge pricing for menu items, but the company later clarified that the new pricing model would not raise prices and would instead offer discounts, particularly during slower times of day. The company is investing in digital menu boards and other tech upgrades to enhance customer experience and expects to reach $2 billion in global digital sales by 2024.

business1 year ago

"Wendy's Assures No Surge Pricing Amid Dynamic Pricing Controversy"

Wendy's denies plans for surge pricing on menu items, stating that its "dynamic" pricing model will only result in discounts and value during slow times of day, with no intention to raise prices when demand is highest. The fast food chain's CEO previously mentioned plans to test dynamic pricing in 2025 using digital menu boards, but Wendy's spokesperson clarifies that surge pricing is not part of the strategy. However, concerns and criticism have arisen, with Senator Elizabeth Warren calling the plans "price gouging" and a New York state assemblymember drafting a bill to prevent surge pricing on Wendy's menu items.

business1 year ago

"Wendy's Backtracks on Surge Pricing Plans After Social Media Backlash"

After facing backlash over CEO Kirk Tanner's mention of "dynamic pricing" during an earnings call, Wendy's clarifies that it will not implement surge pricing, emphasizing that any future features will be designed to benefit customers and restaurant crew members. The company plans to invest in digital menu boards at its U.S. company-run restaurants by 2025, allowing for menu changes, discounts, and value offers at different times of day.

business1 year ago

"Wendy's Abandons Surge Pricing Plans Amid Backlash"

Wendy's CEO initially mentioned plans for "dynamic pricing" using digital menu boards, sparking concerns of surge pricing, but the company later clarified that it will not implement surge pricing or raise prices during peak hours. The fast-food chain plans to invest $20 million in high-tech menu boards that can update prices in real-time. While some restaurants have seen success with dynamic pricing, experts warn that consumers may view it as a ripoff, especially as Wendy's menu costs have already risen 35% due to inflation between 2022 and 2023.

business1 year ago

"Wendy's to Implement Dynamic Surge Pricing for Menu Items"

Wendy's plans to introduce dynamic surge pricing as early as 2025, altering prices based on demand for menu items such as burgers and shakes. The company will invest approximately $30 million in digital menu boards that reflect the price changes, aiming to improve the customer experience through technology. Wendy's new chief executive, Kirk Tanner, announced the initiative during a February earnings call, but did not provide specific details on how much prices could fluctuate under the dynamic pricing model.

business1 year ago

Wendy's to Introduce Surge Pricing for Burgers

Wendy’s plans to test dynamic pricing, or surge pricing, by raising and lowering menu prices based on demand, a strategy commonly used by ride-sharing companies and ticket sellers. The CEO announced plans to invest in digital menu boards and AI-enabled menu changes at all US company-run restaurants by the end of 2025. The move has prompted backlash, with some customers expressing discontent on social media and the New York Post calling it "inflation’s next frontier."

business1 year ago

Wendy's to Implement Surge Pricing for Burgers, Following Uber's Model

Wendy’s CEO Kirk Tanner announced plans to test surge pricing, or dynamic pricing, at its restaurants as early as next year, with the aim of implementing digital menu boards at all U.S. company-run locations by the end of 2025. The company also intends to invest in digital menu enhancements globally and expects franchisee interest in this technology to increase, potentially boosting sales and profits across the system.

business1 year ago

Wendy's Announces Surge Pricing for Menu Items

Wendy's plans to introduce surge pricing, increasing the prices of popular items like spicy nuggets and Frostys during busy times, as part of a $20 million investment to roll out digital menu boards with dynamic pricing by 2025. The company is also implementing AI technology, including an AI drive-thru assistant and AI-enabled menu changes, to improve speed and accuracy. This move has sparked concerns among customers about potential price hikes and may drive them to seek alternatives at other fast food chains.

business1 year ago

"Wendy's Introduces Uber-Like Surge Pricing for Menu Items"

Wendy’s plans to roll out digital menu boards in all U.S. company-operated restaurants by the end of 2025, with the ability to change prices and test dynamic pricing and daypart offers. The fast food chain will invest in technology enhancements to improve order accuracy and increase sales, including AI-enabled menu changes and suggestive selling. The move aims to provide value to customers and enhance their experience, while also investing in advertising for new breakfast menu offerings and testing new items like "saucy nuggets" with various flavors.

business1 year ago

"Wendy's Introduces Dynamic Pricing: How It Will Impact Customers"

Wendy's plans to introduce dynamic pricing, similar to Uber's surge-pricing, as early as 2025, allowing menu prices to fluctuate based on demand and other factors. The fast food chain will also invest $20 million in implementing digital menu boards reflecting real-time price changes. This move comes as Wendy's faces criticism for being the most expensive fast-food chain in the US due to menu cost increases driven by inflation. Meanwhile, rival McDonald's has also faced backlash over menu price hikes, leading to a focus on affordability amidst customer dissatisfaction.