"Wendy's Vows No Surge Pricing Amid Backlash and Burger King's Response"
Wendy's CEO initially mentioned plans to experiment with dynamic pricing, leading to concerns about surge pricing for menu items, but the company later clarified that the new pricing model would not raise prices and would instead offer discounts, particularly during slower times of day. The company is investing in digital menu boards and other tech upgrades to enhance customer experience and expects to reach $2 billion in global digital sales by 2024.